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The media landscape is unrecognisable from 1960 where we had 2 TV stations in the UK. Fast forward 60 years, and no-one can have predicted the abundance of cord cutting on demand services whereby Amazon and Apple, are competing with BBC, ITV, Disney, Sky and Netflix. Automation, advanced data modelling and visualisation, machine learning algorithms, and intelligent conversational interfaces have the potential to revolutionise media planners’ roles. But had never been pulled together in a way that made the technology invisible and valuable all at once. |
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There has to be a better way. We worked with Microsoft and their global media client, to deliver an integrated experience and workflow across 7 different tools. As well as the digital product, we also created the brand mark. Netflix as world leaders in data know - for data to be valuable it needs to be complete, secure, accurate and easily visualised - the connected digital solution we created was all of those things and more. Ultimately the product helped create order out of chaos. And it gave planner’s time back that they could spend on what they are best at, creating value for brands. |
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