M-commerce has come a very long way in the past decade, and our team would like to think they propelled the whole industry forward with the range of innovations created in partnership with ASOS.
Back in 2013, when mobile traffic was just cresting double digits for most e-tailers, British unicorn ASOS wanted to out jump their competitors and go “all in on mobile”. They were hampered by some legacy technology, so they sent out an SOS for a mobile tech and experience partner - a distress flare that we were happy to answer.
There has to be a better way.
Firstly we created the Daily Edit, for the first time ASOS made shopping swipeable and fun, all with a personalised experience powered by AI before most people had it near their roadmap! Millennials lapped it up - influencers created Glastonbury edits, and the marketing machine used this solution to crack America.
Then we started creating an App ecosystem by adding in a magazine app and pioneered PODE, publish once, distribute everywhere technology - this enterprise solution harmonized a fragmented ecosystem and created significant cost savings. The physical magazine and their print ads were even shoppable via AR.
3.5 millions customers in the UK were acquired in one year alone with the experience tech we created, and they became the 2nd most visited fashion website after Vogue. Profitability was also enhanced, and the cherry on top was 9 creative awards for our products.